Functieomschrijving
pbbReady for a challenge? /b /b /pbrVergeet niet uw cv te controleren voordat u solliciteert. Zorg er ook voor dat u alle vereisten met betrekking tot deze functie doorleest.brpThen Just Eat might be the place for you. We’re a leading global online delivery platform, and our vision is to empower everyday convenience. /ppWhether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. /pbbAbout this role: /b /bpThis position owns JET's long-term marketing strategy and insight agenda. It defines what marketing stands for, does and does not do, how it is structured and how marketing health is measured., though it interfaces with all of these streams. The role also leads and participates in large organisational projects as a key Marketing interface, drives a number of these projects, and drives marketing operational excellence — including Marketing transformations, Marketing OS, efficiency improvements, reporting frameworks and automation /pbbThese are some of the key components to the position: /b /bulliDefines global brand positioning, portfolio architecture, target audience frameworks and brand segmentation principles for use across all markets /liliOwns the annual insight agenda, including brand tracking, research priorities and strategic learning plans, and decides which strategic questions require central investigation /liliSets the standards for brand architecture, naming logic and core strategic messaging territories; approves changes that alter the strategic shape of the brand /liliTranslates customer, market and competitor signals into strategic recommendations for the Brand Corp Comms leadership team and COO /liliProvides the strategic guardrails that Campaigns, Creative, Media and market teams must work within, without directing their day-to-day execution choices /liliReviews brand performance monthly and refreshes strategic priorities when evidence shows that positioning, audience focus or architecture should change /liliLeads the Marketing operating system (Marketing OS), driving efficiency, reporting standardisation and automation across the marketing function /liliActs as the senior Marketing interface for large cross-functional and organisational projects, ensuring marketing priorities and implications are represented throughout /li /ulbbWhat will you bring to the team? /b /bulliSignificant experience in brand strategy, insights or portfolio planning in a multi-market consumer business /liliAdvanced understanding of brand positioning, segmentation, brand architecture and research methodologies /liliAbility to convert complex evidence into clear strategic choices for senior stakeholders /liliStrong experience managing research partners and synthesising qualitative and quantitative inputs /liliSound commercial judgement and confidence challenging proposals that are not supported by evidence /liliExcellent written and verbal communication skills in English /li /ulbbImpact on organization /b /bpbrShapes the strategic foundations used across HQ and local markets, influencing how JET positions itself and where brand investment should focus over the medium to long term. The role affects enterprise-wide brand choices and the quality of major strategic decisions, without owning local campaign execution or media budgets. /pbbAt JET this is how we play /b /bpOur teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment. /ppBeing the best at what we do isn’t just about delivering on our strategy. It's a competition for something incredibly valuable – our customers' choice. Every time a customer decides where to order, they're picking a side. /ppAt the heart of the JET Customer League are our values and behaviours. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers’ loyalty, again and again. /ppFun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we’re building a customer-first culture which enables us to stay one step ahead of the competition. /pbbInclusion, Diversity and Belonging /b /bpNo matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat . We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day. /pbbWhat else are we delivering? /b /bpWant to know more about our JETers, culture or company? xgiwjmb Have a look at our ucareer site /u where you can find people's stories, blogs, podcasts and more JET journeys. /p