Functieomschrijving
About BYD
Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.
Key Responsibilities
Community Growth & Engagement
Develop and execute community growth strategies tailored to the market
Drive user engagement through campaigns, discussions, and interactive content
Identify and nurture key users (KOLs, active contributors, brand advocates)
Content Planning & Management
Plan and publish high-quality, localized content (posts, topics, campaigns)
Moderate user-generated content to ensure quality and compliance
Identify trending topics and align content with user interests
Campaign & Event Execution
Plan and execute online and offline campaigns (e.g., test drive events, meetups)
Collaborate with marketing and after-sales teams to launch engagement initiatives
Support offline activities such as vehicle showcases and community events
Data & Insights
Monitor community performance metrics (engagement, retention, growth)
Analyze user behavior and optimize content and operations strategies
Provide regular reports and actionable insights
Key Responsibilities
Bachelor’s degree or above
2+ years experience in community operations, social media, or content marketing
Strong understanding of NL, BE, Lux digital platforms and user behavior (e.g., Instagram, TikTok, Facebook)
Passion for automotive industry (EV knowledge is a plus)
Excellent English and Dutch communication and copywriting skills
Strong sense of ownership and execution
Strong understanding of the NL, BE, Lux market, including local user behavior, culture, and digital trends
Proven experience in localized community operations and user engagement strategies
Native-level or fluent NL, BE, Lux proficiency, with excellent copywriting and communication skills
Location: Netherlands
Type of Employment: Full-time