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This role is accountable for the delivery and execution of the brand strategy across all brands within Industrial Wood EMEAl as well as driving the execution of the plans for each of the sales channels. This ensures the marketing, and sales teams have a long-term vision and aligned key objectives to deliver maximum value and ROI for each project/activity

Executing the brand and channel strategy will result in profitably growing Sherwin-Williams share of the market for the Industrial Wood Coatings Division by effectively and efficiently aligning resources with opportunities. Key metrics includes sales growth in excess of market growth rates, margin growth, and new product sales growth.

The position provides strategic leadership for Sales, R&D and Product Management teams in the region. It serves as a key member of the EMEAI Marketing leadership organization.

Marketing Director, Channel, Brands & Communication IW EMEAIWe are looking for an experienced Marketing Director, Channel, Brands & Communication to lead & deliver the marketing strategy for the Industrial Wood business across the EMEAI region.This role is responsible for developing and executing brand, channel, and communication strategies that strengthen market position, support commercial growth, and enhance customer engagement. Reporting at a regional level, you will lead a team of marketing professionals and work closely with Sales, Product Management, R&D, and Marketing Operations teams.Key Responsibilities

Define, lead and execute brand strategy across the Industrial Wood portfolio in EMEAI.

Lead integrated marketing campaigns across digital, social media, PR, events, and customer channels.

Develop and deliver channel marketing strategies in partnership with Sales and business leaders, driving growth and managing complexities in the channel.

Drive marketing programs that support sales growth and deliver measurable ROI.

Oversee internal and external communications to ensure consistent and impactful messaging.

Partner with Product Management, Segment and R&D to support innovation and product launches.

Manage the regional marketing budget and optimize marketing investments.

Lead, coach, and develop a team of 10 marketing professionals (5 direct reports).

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.

15+ years of experience in B2B marketing, brand management, channel marketing, or segment management.

Experience in coatings, chemicals, polymers, manufacturing, or related industrial sectors preferred.

Proven success leading marketing teams in an international environment.

Strong stakeholder management, communication, and project management skills.

Customer-facing experience and the ability to collaborate effectively with sales organizations.

Strong analytical skills with experience translating market insights into business actions.

Advanced proficiency with Microsoft Office and CRM systems (., Salesforce).

Fluent English required; additional languages are a plus.

Valid driver's license and willingness to travel across the region.

TRAVEL REQUIREMENTS: 20% of the time

***Please be aware that you can apply for any internal job offer after minimum one year in current role having previously informed your manager.

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All internal employees when applying for a role are required to upload their updated and their last 2 appraisals (which can be retrieved from HR Cloud).

Marketing director channel, brands, communication

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