Senior marketing technology consultant

Werkgever:
Coolblue Hoofdkantoor
Regio:
Rotterdam
 
Functieomschrijving
As a Marketing Technology Specialist, you're the expert on marketing and technology. Together with IT, Marketing, and other teams, you work on projects to take our Marketing Technology stack to the highest level. With your strong communication skills, you can explain technical things in a simple way to everyone within Coolblue.
How do I become a Senior Marketing Technology Consultant at Coolblue?



As a Marketing Technology Specialist, you always look for the latest technologies to make our marketing communications even more effective. Together with your team, you're responsible for the marketing technology stack and you provide future-proof and scalable solutions. You're data savvy and up to date on the latest trends, technologies, and developments in the MarTech landscape. You also make sure that our websites are optimally tracked according to the privacy regulations and that Coolblue can respond to developments (like using AI, new betas in marketing channels, or a new trend or tool that we want to use) in the best possible way so we can provide our customers with the best possible personal customer journey.



You enjoy doing this

  • Be a project manager when we evaluate tooling and might want to market for alternatives
  • Be a leader in the setup of web tracking and making sure that this is always state of the art
  • Get involved in market developments so you can be the instigator in the marketing domain for testing new features of Google or Facebook, for example. Or getting started right away with these yourself
  • Be the link between many (tech) teams and the contact for them in the area of MarTech
  • Expand your horizon by implementing process improvements with Python, JavaScript, or similar
  • Performing analyses to give insight into the quality of tracking in our app vs the websites, for example
  • Creating a vision and plan based on data to give every individual customer the most targeted approach possible in a scalable way
  • Sitting down with, maintaining contact with, and giving feedback to parties like Google, and setting up Alpha/Beta tests of new products




You recognize yourself in the following

  • At least 3 years of experience in a similar role and knowledge of technologies and tools in Marketing Technology
  • Experience with web tagging and tracking like Google Tag Manager
  • Knowledge and expertise of MarTech subjects like first party data, AI, hyper-personalization, etc.
  • Exceptional stakeholder management and communicative skills to clearly explain technical concepts to everyone within Coolblue
  • Strong and verifiable project management in a tech environment, preferably in a leading role.
  • Affinity with data modeling (SQL, Python, JavaScript, or similar)is a plus
  • Eager to learn and inquisitive. Mapping complex processes is a piece of cake for you.
  • You speak English. And you live in the Netherlands.




This is what you’re looking for in a job

  • Money.
  • Challenging work to fully immerse yourself in, so that you occasionally forget that you’re at work.
  • An extraordinarily good work environment with colleagues who make you happy, epic Coolblue parties, pub quizzes and other activities.
  • 25 leave days. As long as you promise to come back.
  • Travel allowance, a retirement plan and where-you-work-allowance.
  • A fine balance between working at the office and working from home. Of course, we’ll help you create the best home-office possible. Including desk chair, laptop, and blue garlands.
  • A flat organization in the broadest sense of the word. You can have a beer with the boss if you like.
  • Room for new initiatives and ideas. We’re always open to those, whether you’ve been with us for a week, month, or a year.
  • A picture-perfect office at a great location. You could crawl to work from Rotterdam Central Station. We recommend just walking for 2 minutes, though.
  • With over 30 training courses in our own Coolblue University, you can become a little better every day.
  • A discount on all our products.
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