Pr & marketing executive

Werkgever:
Park Plaza Victoria Amsterdam
Regio:
Amsterdam
 
Functieomschrijving
Ready to get creative? PPHE Hotel Group could be perfect for you.

Every day we create valuable memories for our guests and stakeholders - across our international portfolio of prime hospitality real estate, encompassing iconic hotels, seaside resorts, glamping and campsites, destination restaurants, buzzing bars and more! And driving it all, behind the scenes, are our support teams.

This is your chance to join us a PR & Marketing Executive and to do things differently; to shake up the world of hospitality and have a real impact.

You will help us project our commercial messaging which is appealing to our target audience. As PR & Marketing Executive, you will be a key member of the team who ensures our marketing and on property materials are compelling and accurately reflect our brand identities.

The PR & Marketing Executive - NL will work closely with the members of the NL PR & Marketing department, and the Director of Marketing Operations to develop and execute all marketing and public relations tactics in the NL region for five Park Plaza hotels across the Netherlands, thriving meeting & event spaces and multiple destination restaurants & bars.

The PR & Marketing Executive's leading focus will be stimulating hotel awareness, campaign strategies and B2B and Meetings & Events business, to support the wider sales, revenue and hotel teams. Whilst supporting the wider marketing team with any initiatives surrounding our brands and restaurants and bars where needed.

The PR & Marketing Executive will work alongside the NL marketing and regional teams to support the hotels and regions marcomms strategy to ensure this team is delivering growth & success to all business units with tangible results through public relations, marketing, events, partnerships, content, brand initiatives and advertising.

Who are you? CREATIVE. SOCIABLE. CONFIDENT. ORGANIZED. PASSIONATE.

Main role and objectives:

  • MARKETING PLANS: Coordinate, plan and deliver the regional and hotel annual and 90 day plans alongside the wider marketing team.

  • COMMERCIAL STRATEGY: Identify commercial initiatives and opportunities which will drive exposure, bookings and covers for the hotel and outlets. Liaise with the Sales, Meetings & Revenue Teams, to support commercial goals of hotels.

  • STAKEHOLDER MEETINGS: Actively participate in Marketing, PR, Commercial and Operational meetings where required.

  • B2C, B2B, M&E: Working alongside the Vice President Brand & Content Marketing and Director of Marketing Operations, to coordinate and deliver the B2C, B2B and M&E campaigns and relevant PPHE marketing activity.

  • PARTNERSHIPS: Be the key point of contact to coordinate marketing opportunities with key third party partners and report, track activity and communicate results for all relevant campaigns and initiatives.

  • CONTENT: Support with photo, video and multi-media shoots across the estate, including planning and distribution. Alongside overseeing the regular audit of all regional marketing channels to ensure currency, relevancy and accuracy, including but not limited to websites, OTA's, listings, partnerships and apps.

  • CONTENT MATRICES: Using the Content Matrices, oversee and manage the updates of hotel, restaurant, bars, M&E and other relevant channels, online platforms and listings with current content, links and promotions and ensure these are kept refreshed with new imagery and content whenever necessary.

  • DESIGN: Coordinate, design and deliver promotional materials, including but not limited to collateral, digital updates, social media content, advertisements and presentations.

  • PR & INFLUENCERS: Get creative together with our PR agencies to ensure our hotels, restaurants, bars, spas & meeting event spaces are much talked about by press, influencers, locals and key feeder markets for all the right reasons. And proactively approach, respond to, coordinate, track and report on influencer, media stays and filming enquiries.

  • RESTAURANTS & BARS: Support the Restaurant & Bars Marketing Team in increasing awareness & loyalty of each restaurant & bar, also around key periods, holiday days & city wide events.

  • GENERAL: When needed, support with brand activations, destination restaurant & bars, PR activity & events, and provide overall support when needed to the hotels and or regional teams.



Benefits of working for us:

  • Competitive salary

  • Birthday bonus of €250 (gross, paid in the month of your birthday)

  • Tasty meal during shift

  • Industry pension plan

  • 25 days holiday

  • 1 extra day off for your wellbeing

  • Exciting job opportunities within PPHE Hotel Group across Europe

  • Discounted hotel rates (extends to the Radisson Hotel Group worldwide and family & friends)

  • 50% F&B discount at our restaurants and bars (for your whole party)

  • Travel compensation (max €200 net pm based on full-time employment)

  • Recommend a friend scheme (earn up to €750 for each friend who joins us)

  • 8% holiday allowance (paid yearly in May)

  • Flexible working policy (if applicable)

  • Annual company parties and outings

  • Exclusive discounts in the employee benefit store (www.vipvoordeelwinkel.nl)

  • Discount on the collective health insurance from VGZ.

  • Departmental incentive schemes

  • Great (online) Learning & Development opportunities to grow your career

  • Advances onboarding programme

  • Access to the hotel gym during low peak hours



Renowned for creating memorable moments, PPHE Hotel Group caters to both leisure and business travelers with stylish guest rooms and versatile meeting facilities which are perfectly complemented by award-winning restaurants and bars.

Apply now and join the best place to work in hospitality "The Caterer 2021"

PPHE Hotel Group. Create with us.


Bedrijfsomschrijving
Park Plaza is een eigentijds hotelmerk met individueel ontworpen hotels op levendige locaties, bekend om het creëren van memorabele momenten door de inspirerende service en bekroonde restaurants en bars. Deze levendige, authentieke ervaring is waar onze gasten van houden. Wij begrijpen dat elk Park Plaza teamlid net zo individueel is als het hotel waar hij werkt. Daarom respecteren we je voor wie je bent - en vertrouwen we erop dat jij je je rol eigen maakt. We zijn bereid om in je te investeren en je de ondersteuning en mogelijkheden te bieden om de carrière te ontwikkelen die je wilt. De toekomst is gevuld met mogelijkheden. Maak er deel van uit. LEVEN BIJ PARK PLAZA Bij Park Plaza zijn we ons ervan bewust dat om onze gasten te inspireren, we eerst onze teamleden moeten inspireren. Daarom is Park Plaza zo'n positieve, inclusieve en ondersteunende plek om te werken. We zijn er trots op dat we toegewijde mensen bij elkaar brengen die een gedeelde passie hebben voor het afstemmen van de hotelervaring op elke gast en zijn unieke behoeften. Jou aanmoedigen om jezelf te uiten en te groeien als individu - terwijl je deel uitmaakt van de familie - is een van onze hoogste prioriteiten. De toewijding van ons team aan originaliteit en authenticiteit is wat echt doorschijnt. Door dezelfde waarden, normen en doelen te delen, is het team van Park Plaza in staat gasten een onvergetelijke ervaring te bezorgen. Over Park Plaza Victoria Amsterdam Een slimme combinatie van antiek en modern, Park Plaza Victoria Amsterdam biedt historische architectuur en eigentijdse accommodatie met 298 gastenkamers in het centrum van de stad, op vijf minuten lopen van Amsterdam Centraal Station. Het hotel is vereeuwigd in de populaire cultuur door historici, romanschrijvers, filmmakers en fashionista's. In de loop der jaren heeft een lange lijst van prestigieuze gasten, van Louis Armstrong tot Mata Hari, het hotel bezocht dat vandaag de dag de status van Nationaal Erfgoed geniet. Meer informatie over ons vindt u op - https://jobs.pphe.com/