Then you're exactly the kind of person we're looking for. At HAIX, we don't just sell high-performance footwear. We build lasting relationships with loyal customers – and your e-mails will be a key part of that journey.
Why joining us is a smart move
HAIX is a global leader in functional and safety footwear – developed for real professionals in the field: firefighters, police, military, trade, and outdoor. Our products stand for innovation, quality, and responsibility – and we live those values as a team.
At HAIX, you're not just part of a company – you're part of something that matters.
At our Utrecht office, we're a small, agile team and part of the international HAIX Group. That means flat hierarchies, short decision-making paths, and lots of ownership. Here, you'll get things done, shape the direction, and see your impact quickly. We're not just working side by side – we pull together with purpose and energy.
We celebrate wins, learn from setbacks, and always push for better – as a team, on eye level, and with a clear purpose. This is where your ideas meet real impact.
What unites us? The HAIX spirit: openness, quality, team strength – and the drive to get better at what we do every day.
You'll lead and manage our email marketing strategy for the Benelux region – with a strong focus on the Netherlands. Your job: combine creative thinking with analytical insight to create campaigns that engage and convert.
What you will do:
- Develop and own the e-mail strategy for the Dutch market – from the first click to lifelong loyalty
- Plan, design, and send targeted email campaigns and newsletters
- Develop automated email flows (e.g. welcome journeys, cart abandonment, re-engagement) that build long-term customer relationships
- Turn our brand DNA into channel-specific content – relevant, powerful, and always on point
- Adapt and localize international assets and campaigns for the Dutch audience – with your native-level feel for language and culture
- Monitor performance (open rates, CTRs, conversions, revenue) and turn insights into action
- Build smart testing scenarios to constantly optimize layout, subject lines, links, landing pages, and copy
- Bring in new ideas and push the channel forward – from lifecycle journeys to content strategy
- Work closely with our E-Commerce, Social Media, and Content teams, as well as the Dutch Sales Team
- Regularly align with the German Marketing Team to ensure consistency and knowledge sharing
- Design and develop email templates that are as strong as our boots
- Native-level Dutch – you speak like your audience, because you are one of them
- 2–4 years of experience in e-mail marketing, ideally in e-commerce or B2C
- Hands-on-experience with tools like Klaviyo, Salesforce Marketing Cloud, Mailchimp oder HubSpot
- Basic knowledge with web analytics tools (Google Analytics, GA4 etc.)
- Structured and proactive – you act, analyze, improve
- Data-driven mindset: You read the numbers, understand behavior, and know what to tweak
- Creative flair for content and visuals – and a hunger to always do better
- You don't wait for instructions – you take ownership and drive topics forward
- Personal development plans, ongoing feedback, and career paths that match your ambitions
- Hybrid model with up to 3 remote days per week and flexible hours to fit your rhythm
- International onboarding: Get to know our company and colleagues through engaging onboarding days across locations NS Business Card or kilometre reimbursement for your commute
- Ride-alongs with our sales team for real-world market insights and customer connection
- Modern, centrally located office – right inside WTC Utrecht at Central Station
- From professional training to language support – we back your growth, every step of the way
- Access to exclusive discounts via my.benefitsatwork and special employee deals on HAIX products
- Open minds, short paths, and a hands-on culture where you can make things happen
- Take part in health & networking events through the WTC Utrecht Social Club
- Be part of a brand that protects those who protect others – from firefighters to frontline professionals