Marketing communication specialist

Werkgever:
Attentix
Regio:
Eindhoven
 
Functieomschrijving

Functie

:

  • We are looking for a Marketing & Communication Specialist with expertise in Media Relations & Publicity Management. We’re looking for a mediasavvy communicator with a passion for storytelling in the fashion, retail, or logistics space. You will lead our media relations and publicity efforts, acting as the key liaison between our brand and journalists, influencers, and trade publications. This role is instrumental in shaping our reputation among fashion brands, ecommerce retailers, and industry stakeholders.

  • As a midtoseniorlevel team member, you will be responsible for crafting compelling narratives.

  • We will rely on your strategic mindset and handson execution skills to drive and guard our brand image.
  • This role is ideal for a marketing professional with experience in B2B or B2C industries, preferably in logistics, fashion, or technology.
  • Given our international presence, we require fluency in English and Dutch. Fluency in Spanish and other European languages are considered as strong plus.

  • Key Responsibilities:

  • Develop and execute media strategies that align with our brand and business goals.
  • Build and maintain relationships with fashion, retail, supply chain, and logistics journalists.
  • Craft press releases, executive bios, company announcements, case studies, and thought leadership content.
  • Proactively pitch stories to trade media, business outlets, and relevant influencers.
  • Coordinate interviews, media tours, and speaking opportunities at industry events.
  • Track and report on media coverage and campaign performance using media monitoring tools.
  • Support PR elements of integrated marketing campaigns, productservice launches, and partnerships.
  • Collaborate with marketing, sales, and executive teams to align messaging across channels.
  • Manage media responses during sensitive issues or crisis situations.
  • Proactively manage all brand exposure and recognition opportunities.
  • Stay ahead of fashion logistics and ecommerce trends to identify timely media opportunities
  • Monitor and report on the brand visibility KPIs and media relations objectives

  • Profile:

    Education & Experience

  • Masters degree in Public Relations, Communications, Journalism, Marketing, or a related field.
  • Min. years of experience in PR, communications, or media relations — ideally in logistics, fashionlifestyle brands, or B2B services.
  • Proven track record of securing media placements in trade, business, or mainstream press.
  • Experience representing companies at industry events or coordinating press engagements.
  • Background in working with PR agencies, logistics firms, or within the fashion ecosystem is highly desirable.
  • Strong writing and editorial skills with a flair for turning complex logistics solutions into clear, compelling stories.
  • Deep understanding of media relations within the fashion, retail, or supply chain sectors.
  • Strategic mindset with handson ability to execute PR campaigns from idea to coverage.
  • Excellent interpersonal skills for managing relationships with media and internal stakeholders.
  • Native in Dutch and English, both spoken and written.
  • Spanish is important for this role.

  • Technical knowledge:

  • Experience with media monitoring and PR platforms e.g., Brandwatch, Cision, Mention.
  • Knowledge of PR distribution services and media contact databases.
  • Basic understanding of digital marketing, SEO, and web content tools e.g., CMS platforms.
  • Familiarity with trade publications in logistics, fashion, and retail e.g., Business of Fashion, WWD….

  • Personal qualities for Success:

  • Industry Curiosity: You stay on top of fashion logistics trends, retail shifts, and brand movements.
  • Creativity: You know how to turn shipping data or operational milestones into mediaworthy angles.
  • Confidence & Credibility: You can comfortably represent a B2B brand to toptier journalists or thought leaders.
  • Adaptability: You work well in a fastpaced, constantly evolving industry.
  • Integrity: You handle sensitive partnerships and client news with discretion and professionalism.

  • What do we offer?

  • Varied job: no day is the same.
  • You work in a challenging and rapidly changing international environment where a high degree of autonomy is entrusted.
  • Plenty of room for ideas and initiatives: work for a company where entrepreneurship is central.
  • An attractive salary: a comprehensive package tailored to your background.

  • Heb je interesse in deze mooie uitdaging?

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