Role:Senior Growth and Demand Generation Manager
Start Date: ASAP
Location: Hybrid – Netherlands (Rotterdam or Amsterdam preferred) Salary: Competitive with benefits
Report to: Reports to Head of Marketing
Why This Role, and Why Now?
Mobilexpense is a fast-scaling B2B SaaS company transforming expense management across Europe. We’re looking for a hands-on growth leader who has already operated in the trenches of a B2B SaaS scale-up. You should be as comfortable setting high-level demand strategy as you are launching a new LinkedIn campaign or rebuilding an ABM flow.
We’re scaling fast and need a strategic executor to drive our full-funnel demand gen initiatives. This role will be responsible for:
Owning the demand generation engine across paid, organic, and Account Based Marketing
Driving measurable, repeatable pipeline growth in collaboration with Sales and Product Marketing
Optimising channel mix, budgets, and funnel performance through experimentation and data
Connecting siloed motions into a cohesive buyer journey
What You’ll Do
Campaign Strategy & Execution
Manage the full media mix across Google Ads (Search, Performance Max), LinkedIn, YouTube, and emerging B2B channels
Build high-intent campaigns aligned with sales plays, ICP segments, and product use cases
Own creative iteration, nurture flows, and conversion-optimised landing pages
Account-Based Marketing (ABM)
Define ICP tiers in partnership with Sales and Product Marketing
Execute personalised ABM programs across digital channels using HubSpot
Funnel Ownership & Attribution
Monitor and optimise performance from top-of-funnel CAC to SQLs and pipeline contribution
Implement and manage multi-touch attribution using GA4 and HubSpot
AI-Powered Experimentation
Integrate AI tools into your workflow for faster ideation and personalisation
Build a culture of rapid experimentation to accelerate learning and growth
Analytics & Reporting
Own dashboards and performance reporting in GA4, Looker Studio, and HubSpot
Present actionable insights, results, and future experiments to marketing leadership and cross-functional teams
Cross-Functional Collaboration
Work closely with Sales, Content, Product Marketing, and RevOps to align on GTM goals
Bring demand insights to QBRs and growth planning processes
Who You Are
You’ve been in the trenches of a B2B SaaS scale-up: This is non-negotiable. You understand the pace, complexity, and ambiguity of a scaling company
You don’t separate strategy from execution: You love building the plan, and you love running it
You own performance: You’ve managed six-figure budgets and know how to connect spend to pipeline impact
You’re ABM-proven: You’ve built or scaled account-based motions, not just followed someone else’s playbook
You speak the language of growth tools: Google Ads (incl. PMAX), LinkedIn Campaign Manager, GA4, HubSpot (CRM + CMS), and GTM
You’re AI-enabled: You actively use AI to move faster, work smarter, and generate better outcomes
You work fast and thrive with autonomy: You don’t wait for permission. You build, launch, and optimise at speed
You communicate with clarity: You turn results into stories that drive alignment, action, and investment
Why Join Mobilexpense?
We’re not a giant enterprise. We’re a growing B2B SaaS scale-up with 3,000+ customers and big ambitions. Here, you’ll be empowered to build, test, and own your growth engine without red tape or layers of approvals.
Work with a diverse, international team (27 nationalities, 47% female representation)
Direct access to leadership, flat structure, high transparency
Offices in Belgium, Netherlands, Germany, Sweden, Portugal, and Romania
A clear mission: make life easier for finance teams, HR, and employees across Europe
Welcome to Mobilexpense where your skills drive progress and innovation.