Marketing manager benelux - home appliances

Location: Amsterdam Office, Hybrid Working Option

Job Type: Permanent Employment, Full Time

Reports To: Benelux Head of Sales

Languages Required: English and Dutch

ABOUT MIDEA GROUP

Midea Group is a publicly listed Global Fortune 500 company and is the world’s leading manufacturer of home appliances. Committed to bringing innovation to life, Midea Group goes beyond smart home appliances and comprises business pillars like HVAC and Building Technologies, Robotics and Automation, Electro-Mechanical and Digital Innovation. Being ranked #246 in the 2025 Global Fortune 500 List, Midea is proud of its 190,000+ employees and presence in 200+ countries, including several subsidiaries in the European market.

• $56 billion Sales Revenue 2024
• 44 Manufacturing Base Globally
• 38 Innovation Centers Globally
• 90.000 Patents Granted 2024

ABOUT MIDEA EUROPE

Midea's commitment to Europe goes beyond expanding its market reach. It’s also building a sustainable and innovative presence in the European market through localized operations, technological advancements, and an emphasis on energy-efficient solutions. CLICK VIDEOS HERE and some key M&A activities in the region:

POSITION OVERVIEW

For the further expansion of the MDA&SDA home Appliance in Benelux, Midea is looking for an energetic and experienced HA Marketing Manager. This position is to define and implement marketing strategies driving profitable growth for Midea, Teka and Toshiba brands, which includes shaping the brand’s digital strategy, leading social media and content management, expanding product portfolio and providing both online and offline marketing approaches to optimize sales profits and market share for the home appliances business across the Benelux market.

This role is ideal for a strategic thinker who thrives in a collaborative and goal-oriented environment, you’ll enjoy the excitement of scaling a new business through these initiatives:

• Develop digital marketing initiatives align with brand imagine
• Lead social media & content strategy
• Track performance marketing efforts and drive data-driven decision making

KEY JOB REQUIREMENTS

• Bachelor or Master’s Degree in marketing or related field, MBA is preferred;
• 8+ years of related experience in marketing, product marketing or market-focused roles;
• Minimum 5 years of industry experience in home appliances or consumer electronics is preferred;
• Effectively leveraging consumer insights to develop marketing strategies, programs and campaigns;
• Good English communication and presentation skills;
• Willingness to travel internationally.

LEADERSHIP & FUNCTIONAL COMPENTENCIES

• Excellent interpersonal skills with energetic, engaging and positive attitude.
• An innovation savvy, thinking out of the box and tackling challenges with enthusiasm and determination;
• Strategic thinker, problem solver, result and action oriented;
• Collaborative, good self-awareness and development;
• Financial acumen with good business judgement.

WHAT WE OFFER

• Europe is a strategic footprint for Midea’s globalization, great opportunities for professional growth;
• International working environment with goal-oriented and collaborative culture;
• Access to training programs and career development initiatives;
• Employee benefit programs designed specifically by countries.

Midea Group is an Equal Opportunity Employer where diversity & inclusion matters. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.