The Digital Marketing Specialist in the Meta Commercial team is responsible for managing CPC-based advertising campaigns on Metasearch (price comparison) sites. You will work in the highly impactful and prominent Metasearch track that sits at the core of the Travel industry where you will help shape Booking.com’s Meta strategy. The role includes account and relationship management of large strategic partners (e.g. Tripadvisor, Trivago etc.)
You will spend time on building strong, working and influential relationships with advertising partners, making sure we achieve its financial targets while ensuring new product opportunities and optimisations are identified and appropriately researched and prioritised.
You will work closely with the Meta bidding, analytics and product/tech teams to manage the execution of the channel strategy and optimize ad spend towards defined critical metrics.
Lead and own projects for your Meta accounts from start to finish: research, identify, prioritize, gain consensus, implement and measure the results. You will apply a data-driven approach to identify and prioritize work that drives value to the team, channel and the company.
You are results-oriented, flexible and eager to acquire new skills / knowledge. You are not afraid to get your hands dirty. The role is ideal for a proactive and motivated problem solver with excellent communication and commercial skills as well as a strong analytical background and stakeholder management skills.
This role sits within the Global Performance Marketing Department and it focuses mainly on:
Main Responsibilities
In this role your key tasks and responsibilities are:
Qualifications and Requirements
Must-haves:
Nice-to-haves:
Communication & Attributes:
Benefits & Perks: Global Impact, Personal Relevance
These can be found here.
#ThinkInclusion: Wellbeing & Inclusion at Booking.com :
Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just create a unique workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.”
Read all about IDBW and the Employee Resource Groups (ERGs) at Booking.com here
Pre-Employment Screening:
If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.