Head of storefront and overflow

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Hudson RPO is partnering with a leading digital services group to appoint a highly capable Head of Storefront & Orderflow. This is a senior, cross-functional role responsible for the end-to-end digital storefront experience across a multi-brand, pan-European portfolio operating in the web hosting, website building, and digital marketing space.

As the Head of Storefront & Orderflow, you will take full ownership of the group’s storefront environment — shaping the vision, technology, user experience, and underlying processes that drive customer acquisition and conversion at scale. You will also lead the evolution of a seamless, compliant, and commercially effective orderflow, working across departments to ensure performance, usability, and trust.

This role is ideal for someone who blends strategic vision with operational precision, has deep experience managing large-scale digital storefronts, and understands the complexity of working across multiple brands, languages, and platforms

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Key Responsibilities

• Define and execute a scalable storefront strategy across multiple brands and platforms
• Own the user journey from product discovery through to checkout and order completion, ensuring performance and usability
• Lead the migration and unification of the storefront technology stack, enabling long-term efficiency and speed to market
• Collaborate with UX, brand, legal, and marketing teams to ensure local relevance, brand alignment, and regulatory compliance
• Drive conversion optimisation and performance testing across storefronts and order flow
• Manage relationships with external partners and vendors, ensuring alignment on tech delivery and performance KPIs
• Track and report on key metrics related to storefront traffic, conversion, drop-off points, and technical performance.

What We’re Looking

• For Proven leadership experience in managing and evolving eCommerce storefronts or digital sales platforms at scale.
• Deep understanding of digital customer journeys, checkout experiences, A/B testing, and UX best practices.
• Experience working across multiple markets or brands with varying compliance and localization requirements.
• Ability to bridge business, marketing, design, and technology teams with clarity and impact.
• Familiarity with headless CMS, eCommerce architecture, martech tools, and data-driven optimisation.
• Strong commercial awareness and ability to drive measurable business outcomes.

This is a career-defining opportunity to shape the customer-facing heart of a major digital services group and make a measurable impact on business performance across multiple brands.

• Seniority levelAssociate

• Employment typeFull-time

• Job functionAnalyst
• IndustriesDigital Accessibility Services and Online and Mail Order Retail

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