Every person, story, and channel deserves to be understood, trusted, and loved. As our Head of Marketing your mission is twofold: build a brand that speaks to users at every life stage, and drive measurable growth across markets—without losing the human touch. You’ll combine strategic vision, data-driven execution, and cross-team leadership to turn awareness into lasting advocacy.
Take Ownership:
Shape quarterly channel strategies: define audiences, themes, budgets, and targets.
Balance long-term brand building with high-intent capture, ensuring growth across awareness and consideration.
Run disciplined reviews: weekly check-ins, monthly deep-dives, and quarterly planning, all tracked in a single growth/test backlog.
Lead with accountability: own budgets, guide a team of 10+, coach channel owners, and align with Content, Partnerships, Product Growth, Data, Compliance, and Finance to deliver measurable impact.
Drive awareness and pre-need positioning: ensure the brand is present in daily life through the channels users already use, introducing values and lifestyle they can identify with.
Own consideration and conversion: guarantee instant discoverability when users search for a new bank, with timely, confidence-building information.
Champion retention through lifestyle fit: maintain relevant, recognizable marketing that adapts to users’ goals and life stages.
Unify the customer journey: connect awareness, consideration, and trust into one seamless, consistent experience.
Translate strategy into execution: combine brand storytelling, data insights, and team leadership to deliver measurable impact.
Your space to perform
We give you the space and the tools you need to succeed
All new hires are subject to Pre-employment Screening (PES), which includes checks conducted by our third-party partner, DISA. This is part of our commitment to a secure and trustworthy workplace.