Head of courier marketing

h2bReady for a challenge? /b /h2pThen Just Eat Takeaway.com might be the place for you. We're a leading global online delivery platform, and our vision is to empower everyday convenience. /ppWhether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. /pbr /h2bAbout this role:  /b /h2pThis role defines the marketing strategy for courier-facing audiences and ensures that courier proposition, lifecycle communication and market activation priorities are aligned across the organisation. The role sets direction for courier attraction, activation, retention, onboarding support and in-app communication, while detailed delivery is handled by the layer below and by local market teams. The role acts as the senior CMO point of contact for courier marketing topics and does not own growth or performance marketing execution. /pbr /ulliDefine the courier marketing strategy across priority markets, lifecycle moments and courier segments, ensuring alignment with brand, operations and market priorities. /liliGovern the courier value proposition, messaging standards and channel reachability principles, ensuring that central guidance is clear and locally actionable. /liliPrioritise courier marketing initiatives across attraction, activation, retention, reactivation, peak availability and incentive participation based on strategic relevance and market need. /liliOversee strategic direction for courier CRM journeys, in-app messaging, content and social campaigns, while delegating campaign execution and optimisation to specialist teams. /liliAct as the senior point of contact for Operations,Country Marketing, Market Leaders and Product on courier marketing decisions, escalations and cross-functional dependencies. /liliEnsure courier marketing activity supports onboarding quality, trust, recognition and community connection without duplicating growth or performance marketing responsibilities. /liliConvert courier insight, campaign results and market feedback into strategic recommendations for the CMO and relevant leadership forums. /li /ulbr /pbSkills and Experience: /b /pulliBrings significant experience in lifecycle, community, marketplace, workforce or customer marketing in a multi-market environment. /liliUnderstands courier, driver, rider or supply-side audience dynamics and can translate operational priorities into clear marketing strategy. /liliApplies strong judgement in prioritising strategic courier marketing initiatives across attraction, activation, retention and engagement needs. /liliBuilds effective partnerships with Operations, Product, Country Marketing and Market Leaders, especially where audience experience depends on multiple functions. /liliLeads through strategic direction and governance, ensuring detailed campaign build, localisation and channel execution sit with the appropriate teams. /liliUses data and qualitative insight to identify courier communication gaps, proposition issues and market-specific opportunities. /liliCommunicates sensitive courier marketing trade-offs clearly, balancing brand reputation, operational feasibility and market needs.br /  /li /ulpbMain KPIs /b /pulliCourier marketing strategy delivery against agreed planning milestones. /liliAdoption and local usability of courier value proposition, messaging and channel guidelines. /liliEffectiveness of courier lifecycle communication, measured through agreed activation, retention, reactivation and engagement indicators. /liliQuality and timeliness of courier marketing support for priority markets, cities and supply moments. /liliCourier insight integration into annual and quarterly planning. /liliStakeholder satisfaction from Operations, Product and Market Leaders on courier marketing clarity and support. /li /ulbr /pbImpact on organisation /bbr /Leads the strategic courier marketing agenda globally, shaping how JET communicates with couriers across their full lifecycle — from proposition to activation. The role affects courier trust, engagement and availability across priority markets, while providing a clear senior decision point for courier marketing topics that cut across CMO, Operations, Product and local market teams. /pbr /h2bAt JET this is how we play /b /h2br /pOur teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.  /pbr /pBeing the best at what we do isn’t just about delivering on our strategy. It's a competition for something incredibly valuable – our customers' choice. Every time a customer decides where to order, they're picking a side.  /pbr /pAt the heart of the JET Customer League are our values and behaviours. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers’ loyalty, again and again.   /pbr /pFun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we’re building a customer-first culture which enables us to stay one step ahead of the competition. /pbr /h2bInclusion, Diversity and Belonging /b /h2br /pNo matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.  /pbr /h2bWhat else are we delivering?  /b /h2br /pWant to know more about our JETers, culture or company? Have a look at our a target="_blank" ucareer site /u /a where you can find people's stories, blogs, podcasts and more JET journeys. /pbr /p#LI-MV1 /p